The Courses

**Copywriting**

The best ideas fit on a sticky note. Learn the craft of copy.

**Digital/Social**

If people just scroll by, then you’re doing it all wrong.

**Media Planning**

Where do we launch it? The Media is your idea’s platform.

**Art Direction**

Communicate your ideas through visuals and emotion.

**Strategy**

The purpose, the insight, the mastermind behind the idea.

**Design**

We’re visual people. Make it stand out. Make it dope.

**Film**

Learn to navigate the world of film from scripts to set.

**Account**

Create the best relationship between client and agency.

**Brand Building**

Every brand needs a voice. What’s yours saying?

**Production**

Time to make it happen. Casting. Wardrobe. Let’s go.

PR

If no ones talking about it, did it even happen?

**Portfolio**

If you’re not into it, don’t include it. Build a book you love.

How It Works

The Class

Once a week, a class of up to fifty students will meet in a video conference with a teacher — at the director level and above — in their area of expertise. Thirty minutes will be dedicated to a lecture with an actionable takeaway and fifteen minutes will be open for casual discussion. At the end of the class, the teacher will issue an assignment.

The Assignment

The lecture will be made publicly available immediately following the class on Reddit via r/Advertising. There, any community member will be able to access the lecture and view the assignment. Community members can discuss the lecture, ask questions or solicit new sources like books and blogs throughout the week.

The Review

At the end of the week, any community member who has completed the assignment will be invited to submit it for review. Members of the community will then critique those assignments, provide feedback and offer insight.